Opportunities Aroostook

CHALLENGE

Opportunities Aroostook’s mission is to grow the economy and community of Aroostook County, Maine, by attracting a motivated workforce, new families, and growing businesses—and they needed a more effective website to do so. Their site was scant, lacking the resources and interactivity potential residents would need to make such a big life decision. Its design failed to represent the creative and welcoming spirit of Aroostook County.

In addition, they struggled to identify the search queries of online users who may be open to or already considering a move to Northern Maine, losing critical visibility with search engines.

SOLUTION

flyte worked with Opportunities Aroostook to design and build a custom WordPress website that provided engaging and digestible ways for users to discover the many benefits of living in Aroostook County. The site covers all elements of life in Aroostook from employers and job opportunities to real estate, schools, renowned outdoor recreation, and much more.

Importantly, the web design highlights real stories from long-time and new residents, supported by strong photo and video assets that make the move to Aroostook tangible and appealing. It also leverages statistics, custom icons, and page animation to pull in site visitors and keep their attention.

With workforce and business development at the center of their mission, the Opportunities Aroostook website needed to be a key source for job searches and employer information. flyte new media built an interactive business directory with custom filters to find employers by industry.

Our SEO team researched target keywords that not only capture users searching for Aroostook County but also those looking for broader career opportunities, lifestyle changes, and affordable real estate. Our data-packed Keyword Matrix gave the OA team an easy-to-follow framework for content optimization with title tags, meta descriptions, and custom keyword lists by page that can be leveraged to write or edit on-page copy.

Not only did Opportunities Aroostook come away with a website befitting of one of Maine’s most beautiful areas, they also received a Brand Guide that will ensure future marketing efforts and website changes maintain their unique look and feel.

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