In-flight communication
There’s no more critical part of your digital marketing strategy than email marketing.
SEO is great for attracting new customers when they need you most. Social media is fantastic for building trust and affinity. Your website is critical as a place to drive traffic, generate leads, and convert visitors into customers and clients.
But most sales don’t take place right away, and email marketing allows you to stay in front of your prospects while they weigh their options. Email is also a great tool for educating your customers, and educated customers are willing to pay more, because they understand and appreciate the value of what you’re selling.
Email marketing also keeps you in front of people after the sale, increasing loyalty and customer retention. Once people have purchased from you, they’re more likely re-hire, re-engage, or buy from you again.
The Importance of List Building
At flyte, we practice ethical email marketing, and we require our clients to do the same. That’s a good thing.
We’ll help you craft an offer so irresistible, your prospects and site visitors will happily sign up for your email newsletter, giving you access to the most valuable piece of real estate on the internet: their inboxes.
Whether you have a robust subscriber list, or its plateaued, or you’re just getting started, we can help you quickly attract subscribers so that you can reach a wider audience.
Email Design, Branding, and Communication
Your email newsletter design should match your website and other marketing material. Whether you use MailChimp, Constant Contact, Salesforce, or you need help choosing an Email Service Provider (ESP), we’ll make sure your design and branding carry through.
If you want to send out your own email newsletters and marketing material, we can train you in your platform of choice.
If you want to write your own newsletters but don’t want to spend time optimizing it for delivery, we’ll handle creating and sending out your emails for you.
And if you don’t have the time or bandwidth for creating a weekly or monthly newsletter, our copywriters can write your emails for you, with headlines so intriguing they practically open themselves!
Advanced Email Marketing Strategy
Our team of email marketing experts can help you segment your list to improve your open and click through rates. We can develop an autodrip campaign for your new subscribers, quickly building credibility and engagement with your readers. We can monitor your email marketing campaigns and reports, getting rid of unresponsive subscribers, bounces, and anything else that hurts your deliverability rates.
From strategy to design, implementation to reporting, list building to advanced email strategies, flyte can help you with all your email marketing needs.
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