Cakes for All Seasons

CHALLENGE

Cakes for All Seasons bakes cakes, pies, cookies, tarts, etc. for your special occasion in Southern Maine. Making the move out of her home kitchen and into a commercial kitchen, Lisa Parker, the owner of Cakes for All Seasons, feared that no one could find her. Busy with orders and no time to update her Google My Business location, update her website copy and make sure that her website was optimized, she needed help to ensure her customers were able to find her.

SOLUTION

Working with Lisa’s budget, we were able to bring brand awareness to her new location within the Biddeford, Maine mill and start growing her profile for anyone who needed a dessert for their special occasion. We paid close attention to local search traffic, highly search keyword terms related to bakeries, and strategized with Lisa on a social media front. Her website lacked a contact form, so we were able to add one for her so users could easily get in touch with her.