TimberHP

CHALLENGE

TimberHP, a trailblazer in North America’s insulation and lumber industries, came to flyte with the goal of introducing their wood fiber insulation products in a way that made them feel familiar and easy to adopt, rather than new and intimidating. Their existing web presence was limited to a single-page introduction to wood fiber. They wanted to position themselves as the go-to authority on high-performance and sustainable insulation.

The site needed to engage and educate diverse audiences, including architects, specifiers, installers, contractors, and homeowners…providing tailored information for each group to help them on their customer journeys. 

SOLUTION

Leveraging a strong brand and top-tier creative assets, flyte brought TimberHP’s vision to life. We highlighted their products and their various launch timelines, built a comprehensive resource library, and effectively communicated the benefits of TimberHP: High Performance, Healthy Planet, Healthy People.

We also focused on enabling future functionalities (now live) such as finding a distributor, retailer, dealer, and installer for their products. An interactive map was integrated, allowing visitors to quickly and easily locate products for their next project. This user-friendly feature ensures that TimberHP’s products are accessible to all who need them.

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