TimberHP
CHALLENGE
TimberHP, a trailblazer in North America’s insulation and lumber industries, came to flyte with the goal of introducing their wood fiber insulation products in a way that made them feel familiar and easy to adopt, rather than new and intimidating. Their existing web presence was limited to a single-page introduction to wood fiber. They wanted to position themselves as the go-to authority on high-performance and sustainable insulation.
The site needed to engage and educate diverse audiences, including architects, specifiers, installers, contractors, and homeowners…providing tailored information for each group to help them on their customer journeys.
SOLUTION
Leveraging a strong brand and top-tier creative assets, flyte brought TimberHP’s vision to life. We highlighted their products and their various launch timelines, built a comprehensive resource library, and effectively communicated the benefits of TimberHP: High Performance, Healthy Planet, Healthy People.
We also focused on enabling future functionalities (now live) such as finding a distributor, retailer, dealer, and installer for their products. An interactive map was integrated, allowing visitors to quickly and easily locate products for their next project. This user-friendly feature ensures that TimberHP’s products are accessible to all who need them.
Project Highlights
33K+
Total Users From Organic Search YoY
483%
Increase in Referring Domains
#1
Rank for ‘wood fiber insulation’
Working with flyte new media has been an absolute game changer for us at TimberHP. As the Digital Marketing Manager, I’ve had the pleasure of partnering with them on a complete website rebuild, and they developed a digital marketing framework that has since become the foundation of our strategy.
We continue to work with them on Google Ads and SEO, and their expertise continues to drive our success. The flyte crew is not only friendly and professional, but they are also excellent communicators who consistently keep us on track. It truly feels like they are an extension of our in-house marketing team rather than just a hired agency. I can’t recommend them enough!