YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices.
This is actually pretty cool. I've been a fan of YouTube annotations, but the big Achilles heel has been that they don't work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile.
While mobile web design is critically important to your small business, mobile doesn't being and end with your website. You can also leverage online video and social media to engage your audience on mobile.
I have plans to make my own video after I've got some experience to draw from, but for right now I'd like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy Schmittauer of Savvy Sexy Social, and Steve Dotto of Dotto Tech.
Let's start with Amy's YouTube Cards are the NEW Calls to Action!
Next up, Steve's YouTube Cards – Improving on Annotations
And finally, last but certainly not least, Caleb's How to Use YouTube Cards
By the way, if you want to take your video marketing to the next level, I strongly suggest you subscribe to Caleb's, Amy's, and Steve's YouTube channels. I subscribe to all three.
Next Steps
Personally, I'm going to make time to go back to all my popular videos and start adding in cards. If I can, I'll be using Google's URL builder to see how often people are using the Cards as opposed to Annotations.
What do you think? Will you be using YouTube Cards in your next marketing video?